Most salons and spas are locked into exclusive product partnerships. They carry one brand’s full line, regardless of whether every product in that line is the best option for their clients. The economics are simple: brand deals come with volume discounts, marketing support, and sales incentives.
At Form Studio, we made a deliberate decision early on to stay brand-agnostic. Instead of committing to a single product line, we curate products ingredient by ingredient, selecting each based on peer-reviewed efficacy data and our own clinical observations.
Our vitamin C serum comes from one lab, our retinol from another, and our hyaluronic acid moisturizer from a third. Each was selected after testing multiple options on volunteer staff and tracking results with VISIA imaging over 12-week periods. When a product doesn’t meet our efficacy threshold, we replace it — regardless of brand relationships.
This approach costs us more and complicates our supply chain, but it means every product we use on your skin has earned its place through results, not marketing budgets. We publish our full product list with ingredients and sourcing on request.